Athlete

Eight wizards
jump quickly
over broken
fax machines.

I’ve designed several geometric sans-serifs over the last decade or so. Talbot Type Athlete is one of these and has a number of similarities to Kaleko, Kamerik and Korto. The differences are subtle at times, the intention when creating Athlete was to achieve a clean, minimal sans that blends traits of two twentieth century classics – Futura and Gill Sans.

They were designed in 1927 and 1928 respectively, so close to 100 years ago, Gill owed much to Edward Johnston’s 1916 ‘Underground Alphabet’, the corporate font of London Underground.

Athlete is closer to the pure geometry of Futura, Gill Sans is a little more humanist in style. Other than the capital G which owes something to Gill Sans, Athlete has more in common with Paul Renner’s Futura.

Although highly geometric, the original Futura is not without its idiosyncrasies. The E and F have high cross bars, the B, P and R are narrow, the L very narrow and the N is very wide. In the lower case, the h and n are narrow and the z is wide.

For Athlete, I’ve opted for more balanced widths, as well as putting squared off terminals on S and s, where Futura has angled terminals.

Knowing what each license allows you to do with a font, can be complicated. Click here, to read an attempt, in plain English, to describe what each license is designed for.

Athlete Light Licence Requirement Discount Price (£)
1-5 users Change
Pay once
1-5 users Change
12

For more usage
contact Talbot Type
for a quote

10,000 pageviews per month Change
Pay once
10,000 pageviews per month Change
12

For more usage
contact Talbot Type
for a quote

1 title Change
Pay once
1 title Change
24

For more usage
contact Talbot Type
for a quote

Pay once
120

For more usage
contact Talbot Type
for a quote

1 CPU Change
For one year
1 CPU Change
120

For more usage
contact Talbot Type
for a quote

1M impressions Change
Pay as you go
1M impressions Change
12

For more usage
contact Talbot Type
for a quote

Athlete Family Licence Requirement Discount Price (£)
1-5 users Change
Pay once
1-5 users Change
64

For more usage
contact Talbot Type
for a quote

10,000 pageviews per month Change
Pay once
10,000 pageviews per month Change
64

For more usage
contact Talbot Type
for a quote

1 title Change
Pay once
1 title Change
128

For more usage
contact Talbot Type
for a quote

Pay once
640

For more usage
contact Talbot Type
for a quote

1 CPU Change
For one year
1 CPU Change
640

For more usage
contact Talbot Type
for a quote

1M impressions Change
Pay as you go
1M impressions Change
64

For more usage
contact Talbot Type
for a quote

Total £0

When you buy more than one license, get 50% off of each additional license. The discount applies to all of the lower priced items.

If your requirements are not covered by any of the standard use licenses listed above, please contact Talbot Type to discuss your needs.